You can google where Gucci is.

Where to Shop in Milan: vintage, new and industry insid

Fortela — One of my favorite brands to (reluctantly) gate keep. Fortela is a Milan-only gem that industry insiders whisper about. The kind of place you discover through a stylist friend or a creative director’s packing list. It’s what would happen if Ralph Lauren spent a summer in Tokyo and came back through Milan — heritage tailoring meets Japanese selvedge precision, all with an Italian shrug. The vibe is somewhere between an old-world equestrian and a Milanese creative director on her weekend off.

Quietly cool, wildly well-made — and impossible to replicate....

Tailored blazers with worn-in charm, crisp shirting softened by natural textures, and leather accessories that look better the more you live in them.

Massimo Alba —Another hidden gem in Milan's Navigli district. Garments epitomizing sprezzatura, the understated elegance for which Italian fashion is renowned. I think I spent more time looking at the stores physical archive of stories, memories, and thoughts, reflected in their design, than I did clothes… which almost makes you love the brand more.

10 Corso Como — Whether you’re into stores with rare luxury brand edits, the concept of Dover Street Market, or just want a place that feels like a mood board come to life — 10 Corso Como is your Milanese pilgrimage. It’s part boutique, part art gallery, part café, and somehow still cooler than all three. You’ll find cult designers, niche magazines, vinyl you’ve never heard of (but want to be the kind of person who has), and a crowd that looks like they just walked off set from an editorial.

A Milan staple — as much about discovery as it is about atmosphere.

La Double J— A full-body dopamine hit. Come for the bold prints and colorful homeware, stay for the energy shift. Hidden downstairs is the Sacred Grotta. A moody, mural-covered basement where they host breathwork and sound baths. It’s giving Milanese fashion girl meets cosmic healer. They also have a beautiful location in Portofino.

Aspesi— Milanese cool at its most effortless. The flagship on Via San Pietro All’Orto is a sleek, architectural space that feels more